4Seasoncollective was approached to shoot launch assets for the UK release of the all new Furion 3 model.
Launch materials were a mix of traditional video assets as well as a tie in with Team Total Energies at Paris Roubaix.
HJC FURION UK LAUNCH
From concept to the Tour de France start line 🚴♂️💥
We designed and managed the creation of custom, motorsport-inspired helmets for @hjcsports and @totalenergiescycling. Each one numbered and personalised—an absolute first for the Tour.
We travelled to collect them, hand-delivered to the team, and worked overnight to deliver final assets—so they’ll be seen on Day 1 of the Tour de France tomorrow.
Design, delivery, and dedication.
