4Seasoncollective was approached to shoot launch assets for the UK release of the all new Furion 3 model.
Launch materials were a mix of traditional video assets as well as a tie in with Team Total Energies at Paris Roubaix.
HJC FURION UK LAUNCH
From concept to the Tour de France start line.
We designed and managed the creation of custom, motorsport-inspired helmets for @hjcsports and @totalenergiescycling. Each one numbered and personalised a first for the Tour.
We travelled to collect them, hand-delivered to the team, and worked overnight to deliver final asset to be ready on Day 1 of the Tour de France.
Design, delivery, and dedication.
