GORE-TEX™ Infinium Technology
Working alongside Sky Sports’ Anna Woolhouse, 4Season Collective created video and stills to introduce GORE-TEX™ Infinium Technology. The team documented her life over two days. One day in the heart of London covering her city lifestyle, and again in the Norfolk countryside, where Anna grew up.
The campaign connected Anna to GORE® Wear as their new ambassador, whilst serving as the perfect platform to release the new Infinium Jacket. A deck of lifestyle imagery was supplied as well as two video outputs showing Anna’s life in a day.