GORE-TEX™ Infinium Technology
Working alongside Sky Sports’ Anna Woolhouse, 4Season Collective created video and stills to introduce GORE-TEX™ Infinium Technology. The team documented her life over two days. One day in the heart of London covering her city lifestyle, and the other in the Norfolk countryside, where Anna grew up.
The campaign introduced Anna as the new GORE® Wear ambassador, whilst serving as the perfect platform to launch the new Infinium Jacket. A suite of lifestyle imagery was supplied as well as two video outputs showing Anna’s life in a day.