dhb Autumn Winter Collection 2018
4Season Collective delivered full end to end production and visual assets for dhb to launch their AW18/19 ranges.
The dhb ethos of providing high performance apparel, which is intended for everyone was central to the creative direction of the shoot. The challenge was to strike a balance between fun, inclusivity and serious performance.
Consultation with the client and a thorough understanding of the brand drove the production and influenced decisions about locations, models and aesthetics. We created a suite of stills and video, responding to the initial challenge and setting the tone of the dhb brand through the Autumn Winter season.